When to Rebuild Your SQL Server Index !

SELECT 'ALTER INDEX [' + ix.name + '] ON [' + s.name + '].[' + t.name + '] ' +
CASE WHEN ps.avg_fragmentation_in_percent > 40 THEN 'REBUILD' ELSE 'REORGANIZE' END +
CASE WHEN pc.partition_count > 1 THEN ' PARTITION = ' + cast(ps.partition_number as nvarchar(max)) ELSE '' END
FROM sys.indexes AS ix INNER JOIN sys.tables t
ON t.object_id = ix.object_id
INNER JOIN sys.schemas s
ON t.schema_id = s.schema_id
INNER JOIN (SELECT object_id, index_id, avg_fragmentation_in_percent, partition_number
FROM sys.dm_db_index_physical_stats (DB_ID(), NULL, NULL, NULL, NULL)) ps
ON t.object_id = ps.object_id AND ix.index_id = ps.index_id
INNER JOIN (SELECT object_id, index_id, COUNT(DISTINCT partition_number) AS partition_count
FROM sys.partitions
GROUP BY object_id, index_id) pc
ON t.object_id = pc.object_id AND ix.index_id = pc.index_id
WHERE ps.avg_fragmentation_in_percent > 10 AND
ix.name IS NOT NULL